How To Turn Blog Into Business – Make Money Blogging

Do you run a blog but you have bigger dream of building a business out of your blog? If YES, here are 6 simple steps to turn your small blog into a big business. How To Turn Blog Into Business.

With so many blogs out there, one is often left wondering whether they will make any money blogging, and if yes how much?

There are several blogs out there that consist of content originally created for their respective owner/s to make money through advertisements, product placements and other methods such as affiliate marketing. Learn How To Turn Blog Into Business and create a passive income.

What is a Blog?

A blog refers to an Online Personal Journal or diary that is updated on a regular basis. With the aid of a blog.

You can share information and your thoughts about any topic that you can think of. Literally speaking, your blog is anything you want it to be. How To Turn Blog Into Business

Why Start a Blog? Learn How To Turn Blog Into Business

Initially, blogs were used mainly by people who use them to write about their daily activities and other related things. Learn How To Turn Blog Into Business

However in recent times, blogging has evolved past that stage. These days, people blog about far more interesting topics and they do it not just for fun.

According to data that was gathered in 2021. There are over 550 million blogs published on the internet and over 2 million blog posts are written on a daily basis.

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As of 2021, there are more than 570 million blogs on the internet, based on activities reported by:

• WordPress,
• Tumblr,
• Blogger,
• Wix,
• Squarespace, and
• Medium (and this number is constantly growing).

Taking this data at face value, one may think that the blogosphere is already saturated and as such not worth getting into.

This however is quite far from the truth. With the right knowledge. Anyone can become a force to reckon with in the blogosphere.

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These days, it seems like almost everyone owns a blog. But how do they make money? Learn How To Turn Blog Into Business

From

• Food enthusiasts to voyagers, to
• Wellness enthusiasts and
• Individuals speaking on almost every area of interest and industry, they all have something to say.

A lot of bloggers have been able to turn their blogs into a business and have been able to reap a lot of income from it due to their dedication, love for the blog, unique style and content.

What Does It Take to Turn a Blog into a Business?

Turning a blog into a profitable business is not an easy procedure nor is it a get rich quick gimmick. To make blogging work, you will have to put in a lot of hard work.

This is where passion and love for blogging comes in. If you start a blog solely for the purpose of making money, you can get frustrated way before the money starts rolling in.

A lot of bloggers who have shown interest in earning money from their efforts and hobby have found many ways to do so.

You should also have in mind however that whichever method or combination of methods you make use of in earning from your blog. It should be appropriate or tailored to your intention and content.

Related Post: How to Make Money Blogging In 2022 ($100k+ in Year One)

For instance, an agricultural blog may have a difficult time selling hats and T-shirts. While a blog that is based around a personality might become very successful at it. How To Turn Blog Into Business

More often than not, trying to get people to subscribe or pay for membership in order to access your content hardly ever works.

Because almost everyone will not be willing to pay for content that they can get for free elsewhere on the internet.

Unless you have very dedicated subscribers and extremely unique content. You should consider other ways of making money from your blog.

You’ve decided it’s time to turn your blog into a business and are wondering “what’s next?” To have it taken seriously as a business, you’ll need to change more than just your mindset.

How to Turn Blog into Big Business

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Here’s how to turn your blog into a business:

1. Define Your Brand

Businesses need to establish a unique brand that can attract customers. How To Turn Blog Into Business

If you are already a blogger with some traction or followers. You may have a reputation established – good or bad. It’s time to create a professional persona.

Continue with your unique style and voice, but clean up your interactions to create a positive or attractive perception of your brand for your ideal audience.

This will mean stepping back and even enlisting help to establish what your reputation looks like now and how you should change it.

 Start with a topic you know well

Even if your subject isn’t directly related to the work you do every day, the blogging experts say that content based on your interests and your professional skill set is more likely to gain an audience and develop into a business.

As they explain , there’s no point in making things more complicated than they need be:

For example, if you are passionate about nutrition but don’t have any formal training or experience, starting a blog about becoming a nutritionist is going to be a tough sell.

If you are a lawyer, however, blogging about a legal topic will not only be easier—it’ll probably become more interesting to your readers as well!

2. Write Great Content Consistently: This is How To Turn Blog Into Business

What is the single most important part of a blog? The content! Consistent, high quality content again and again over time is what helps your blog grow. How To Turn Blog Into Business

People discover your blog,  it brings readers back, and ensures you get plenty of backlinks.

There’s a saying in the blogging community: content is king. In the decade I’ve been blogging I have seen many trends come and go.

Google has introduced penguins and pandas. Yahoo has fallen from a top source of online search to an online property worth less than $5 billion.

Facebook has grown from less than 100 million users to nearly 2 billion. But the online demand for high quality online content has never ceased.

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Blogs used to succeed online with punchy 500 words articles.

However, nowadays online preferences have moved toward longer. More in-depth guides well over 1,000 words. If you want to succeed, high quality, consistent content is paramount.

The most important aspect of running a blog is the content your churn out.

Consistently creating high quality content is a guaranteed method of getting readers to discover your blog and keep them coming back regularly.

Your content serves to inspire, educate and entertain your audience. Therefore you need to take them on a journey.

And you need to show them what you do and how you do it. Then you can then turn your quality content into tools which you can sell on your website such as eBooks, tutorials or programs.

3. Promote Your Content And Grow Your Following

Have you ever hit the publish button on the greatest blog post of all time. Expecting it to go viral and spread like wildfire across the web. Just to see a small traffic spike from your Facebook friends sizzle after just a few minutes? How To Turn Blog Into Business

Odds are this was a predictable event if all you did is hit publish and send to Facebook.

The internet has billions of users, but only a small percentage of them are Facebook friends or Twitter followers. To ensure your content succeeds and reaches the largest audience, you must promote it.

Online content promotion is an ever-changing game that requires a combination of:

• Social media,
• Email marketing,
• SEO, and
• Outreach.

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Some bloggers say you should spend a heck of a lot more time on promotion than content creation. If you are giving your content the time it deserves. That means you should be spending quite a few hours on promotion and outreach.

Writing very wonderful content is only half the job especially if you are just starting up as a blogger. Your wonderfully constructed articles will not just go viral by themselves.

Using your Facebook and Twitter account to promote your article is not just enough because there are billions of people on the internet but just a very tiny fraction of them are your Facebook friends or twitter followers.

To ensure that your content gets to as much people as possible, you will have to promote it.

To promote your content effectively, you should make use of a combination of social media, email marketing, SEO, and outreach. How To Turn Blog Into Business

4. Build an Email List of Dedicated Subscribers: How To Turn Blog Into Business

An email list is one of the most powerful tools that a blogger can make use of to reach his or her audience. Learn more on How To Turn Blog Into Business

On a whim, Facebook hypothetically turns off your page or stop showing your content to subscribers. If you do not have an email list already, then you should start building one right away.

In the click of a button, Facebook could hypothetically turn off your page or stop showing your content to subscribers.

You could wake up one morning to find that your Pinterest and Twitter traffic have died off and the only way to get it back is paid advertising.

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This has been the experience of countless bloggers, but you have one powerful hedge against the traffic whims of search engines and social networks. How To Turn Blog Into Business

Your email list is one of the most powerful tools you have to reach your audience. While Facebook and Google algorithms change, email doesn’t look to be going anywhere soon.

In conversations with successful bloggers Darren Rowse of Problogger and Pat Flynn from Smart Passive Income. They shared that one of the most common mistakes site owners make is not starting an email list on day one.

If you don’t have an email list already, it’s time to get started. I personally use ConvertKit as my email service.

5. Be Persistent

Blogging is not a get rich quick scheme. It takes time, dedication and a persistence to be able to turn a blog into a business. How To Turn Blog Into Business

Be persistent, increase your knowledge on blogging. Try out new things to see what works and what is not worthwhile, optimize your blog etc. and you will surely succeed.

6. Monetize: This is How To Turn Blog Into Business

Now let’s say you have great content. You’re promoting it, and building your list to grow your traffic and following. Now it’s time to actually make money. You can’t make a living online without any income coming in the door!

When you have laid all the necessary ground work (that is, you have created consistently good contents, promoted them and have built your email list to grow your traffic and following) then it is time to reap the fruit of your labor.

You can make use of one or a combination of monetization methods that have already been discussed above.

There are many combinations and strategies to earn online. They boil down to three basic income methods. Here is a quick rundown to get you started:

Here are a few ways of monetizing your blog;

Ways to Make Money Out of Your Blog: How To Turn Blog Into Business

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1. Sell Adverts

Display and click ads – The most basic form of online advertising is display and click ads. Networks like Google AdSense, Media.net, and others have brought this type advertising to millions of websites.

Basically, you, as a site owner, earn money for every impression and click from an ad on your site. Just sign up, add a few lines of code, and the ads are live.

On the down side, however, ads are ugly, many users ignore them or block them, and they take away from the overall site experience.

However, many businesses and bloggers have built a great income on this type of ad, and it is a popular starting point for newer blogs. How To Turn Blog Into Business

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The first thing you can do is to sell advertisements. This is however not recommended for bloggers who do not yet have steady traffic to their blog.

If you don’t have a constant stream of visitors and you don’t have a set amount of traffic each month, then you should probably wait before you dive into advertising and getting paid to blog.

This is because you do not want to give people the impression that you just started a blog in order to make money.

Also, you need to provide something for the advertisers. People will not advertise in your website if they are not getting anything in return.

The whole point of advertising a product or service is to expose it to people and if your blog is not yet mature to carry out this task, then you should stay away from advertisements for the time being.

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You can also make use of Google AdSense ads on your blog. With this, you will get paid per click or per one thousand impression on your ad.

Therefore, you are not just getting when someone clicks on your ad, you are also getting paid for every thousand impressions (impression refers to whenever your ad loads up for someone to see).

Alternatively, instead of making use of AdSense, you can apply for an ad network.

Depending on your traffic and the statistics you show them, they will decide if they want you in their network or not. There are some that are higher end than others and as such, their remuneration vary.

2. Affiliate links: This is How To Turn Blog Into Business 

Affiliate ads – The next step forward in advertising is affiliate advertising. In affiliate advertising, bloggers write about specific sites and products and earn a portion of the revenue if one of their readers clicks through and signs up.

This is often a better way to earn than click ads, but requires a dedicated audience that trusts you and is willing to buy the products and services you recommend.

I have earned thousands from affiliates, but I pale in comparison to friends like Pat and Michelle who earn six figures every month from affiliate programs.

If you have a growing and loyal audience in the right niche, this is a lucrative income method.

Affiliate marketing is a Business model where someone sells a product or service that is not created by them so as to earn a commission as a reward.

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The use of affiliate links is better if you have used the product or if you are a fan of the product in question.

For example, if you own a tech blog and you go ahead to post a post an affiliate link for sponges. A tech blog is not based on sponges, you have no use for them and your readers will not understand why you are advertising them.

So just keep in mind to apply for affiliate links that can somehow be affiliated with you. For instance, a Tech blog can go into affiliation with a hosting company to advertise their products for them.

Since the blog has experience in this and probably makes use of their services, it would be easier to recommend it for others.

3. E-book Sales

Once you have built an audience, you have to become known for something in particular. You can be known for financial and money management, blogging tips, lifestyle advice, health tips et al.

Then you can create an eBook from any of these areas and put it up for sale on your blog. You should keep this intertwined with your blog.

For example, if you blog about interior decorations, you can put together an eBook on tips for decorating. Try to keep it tailored to your audience and build it around something that they will find useful.

4. Merchandising: Learn How To Turn Blog Into Business 

Your own products and services – Last but certainly not least, you can create your own products and services to sell on your site.

Because you no longer rely on others to earn with this method, it is often looked at as the holy grail of online income.

Of course, success in this market means you need good traffic. Trusted followers who are willing to become customers, and a compelling product that people want to buy.

You may consider selling branded merchandise for your blog if you have a blog image or logo that lends itself to being printed on mugs, T-shirts, stationery, mouse pads, et al.

In addition to helping you to promote your blog and earn money, you will get the pride of seeing your brand on all sorts of fun prints.

There are a lot of ways you can go about merchandising your blog. The first method would be to find a T-shirt shop and get them to print out a couple of t-shirts with your brand on them. How To Turn Blog Into Business

Related Post: Best Ways To Make Money Blogging

Alternatively, you can decide to sign up for an on-demand branding service. An on-demand branding service will simply a sell a variety of products that are basically blank canvasses for your logo or brand.

These services usually have contents such as mouse pads, t-shirts, aprons, towels, cups, bowls et al. Whenever you select an item that you intend to sell, it will be displayed with your graphics on it.

These on-demand branding service providers will usually provide you with a customized link that leads to your very own products.

You can post this link on your blog and your readers can purchase the products from there.

When they pay for the item, it will be printed and shipped to their location by the company. You only have to bother yourself with setting up the store and collecting the accruing revenue while the service handles the rest. Examples of on-branding services are Branders, CafePress, Direct Lines, et al.

If you want to turn your blog into a real business, here are a few tips that you can get started with. Learn more on How To Turn Blog Into Business and create a passive income.

Tips To Make a Ordinary Blog Look As Professional Blog

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1. How is Your Blog Unique? How To Turn Blog Into Business

Before you can figure out how to turn a blog into a business , you need to know what it is that makes your approach different from other blogs in your niche .

What is it that makes your perspective unique?

2. Focus On Quality Content And Value

Don’t try and grow your blog by writing as much as possible and publishing as often as possible.

Focus instead on quality content and value for users, and be prepared to spend time doing research and creating material before hitting the “publish” button.

Write helpful articles with lots of information about relevant topics.

3. Design Matters: Learn How To Turn Blog Into Business

Your blog will not turn into a business if it doesn’t look aesthetically pleasing to visitors.

What does your blog say about you? Look at other blogs in the same niche as yours and determine what kinds of design elements are present on those blogs, then incorporate them into your own site .

You don’t have to spend lots of money- you can go with simple but effective designs that still make an impact on your visitors.

Finally, learn how to market yourself effectively online through:

• Social media,
• Blogging ,
• Content marketing ,
• Email marketing ,
• Paid ads,
• Search engine optimization ,
• Link building,
• Branding and more.

Find out how to use digital tools to promote yourself without spending tons of cash or devoting all of your time to marketing.

5. Make it Mobile-Friendly

You need to make sure your blog is accessible on all devices (desktop, laptop, tablet and mobile), in order for it to turn into a business .

If you site isn’t responsive, then people will leave when they’re unable to view the content properly.

A blog that’s not mobile friendly won’t be able to convert readers into customers or clients, so don’t neglect this aspect of blogging.

6. Network With Others: Learn How To Turn Blog Into Business

It doesn’t matter how creative, compelling or helpful your blog may be if nobody reads it. So take some time out of each week to network with others through:

• Social media ,
• Online forums ,
• Comments,
• Guest posting and more.

Don’t overdo it, but make sure you’re always networking in some way.

7. Prioritize

Blogging is not an easy task and it will take up a lot of your time. So don’t place it as secondary to other tasks that are currently taking up most of your day .

If you want blogging to become one of your main sources of income. Then prioritize it accordingly – do this by staying organized through task lists , online calendars and project management software .

8. Think Long-Term: Learn How To Turn Blog Into Business

Don’t just think about how many blog views or subscribers you have right now – instead, look at the long-term picture and determine where blogging can take you years now .

Always keep a long-term mindset. That’s all we can say on How To Turn Blog Into Business, but do your research to learn more.